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<Research>M Stanley Sets XIAOMI-W's TP at HKD62; New Smartphones & EV Customization Services May Become Positive Catalysts
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XIAOMI-W (01810.HK) released its flagship smartphone series, Xiaomi 17, on Thursday (25th), according to Morgan Stanley's research report. This series comes with three varieties: the Xiaomi 17, the Xiaomi 17 Pro, and the Xiaomi 17 Pro Max. Among them, the Xiaomi Pro and Pro Max feature a new rear display, a design Morgan Stanley sees innovative. Coupled with its excellent product quality and attractive pricing, the broker expects the Xiaomi 17 series to beat sales expectations. In addition, XIAOMI-W has launched a customization service in its electric vehicle (EV) business. This service will offer five new custom colors, two new interior designs, and other new features such as custom logos and seat belts. Although the initial quantity is very limited with only 40 units per month, Morgan Stanley believes the customization service will become a key competitive advantage for XIAOMI-W's EVs. Positioning XIAOMI-W as its top pick within the industry, Morgan Stanley has kept the Overweight rating unchanged, with a target price of HKD62. AAStocks Financial News |
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