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JD-SW Deepens Strategic Partnership with Xiaohongshu to Boost Transaction Conversion Rate
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JD-SW (09618.HK) (JD.US) and Xiaohongshu announced an upgrade in their strategic partnership, under which they aim to provide new growth paths for brands and merchants, strengthening the cooperation between the two parties as the 618 Shopping Festival approaches. It is expected that the upgraded partnership will effectively shorten the path from content browsing to actual purchase for users, thereby enhancing the transaction conversion rate. Specifically, except for some special categories, all brands and merchants on JD.com are allowed to place advertisements with JD.com shopping links on Xiaohongshu starting next Thursday (June 5), so that users can directly jump to the JD APP to complete purchases. AAStocks Financial News |
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